Replay Jeans gives finish sans
A new treatment technology to give the
light tainted look on vintage denim without heavily impacting
the environment has been developed by an Italian firm. The new
‘Laser Wash’ technique introduced by Replay uses lasers to
achieve the required finish without any need of water or
In addition to using the new technique, the company also uses
ozone washing machines that need lesser quantity of water
compared to conventional denim tumblers. This process has an
additional benefit as the ozone that breaks down during the
process gets converted and is released as oxygen.
Using the new Laser Wash treatment technology, Replay has
created unique jeans based on a concept called ‘contemporary
vintage’ that combines history with technology, said Matteo
Sinigaglia, CEO of Replay’s parent company Fashion Box.
The new jeans line has been introduced in slim fit for men
and skinny fit for women, in the existing Replay’s price range.
The Laser Wash collection is unveiled in two washes – a medium
tone and a dark tone with extra gravy fading.