The current volumes of sales by European brands in India is not very big and hence, there is a growing market in India for the European brands in the next five years, according to Mr. Burak Baykaldi, India Representative of Orta Anadolu, a Turkish firm that is renowned as one of the major innovation leaders of jeans and sportswear.

With its vision to be the preferred supplier to the leading global brands, Orta Anadolu exports its denim fabric to both global manufacturers and internationally recognised brands like G-Star, Mavi, Levis, Little Big, Tommy, Diesel, Replay, J Brand, Miss Sixty, D Squared, Paige, and GAP.

Currently, European brands are in the entry level in the Indian market. Bigger brands like Levis and Pepe have a more dominant presence and other European Brands are expanding through licensee operations. The current volumes are also not big. However, we foresee a growing market for the European brands in the coming five years.

Mr. Burak said India is an expanding market for both global retail brands as well as for Jeanswear manufacturing and we plan to enter Indian market in two stages. In the first stage, we are considering migration of production of global brands both from Europe as well as from the US to India. In the next stage, our interest lies with the licensee production of global brands, which are opening up to retail in the Indian market as well as the expanding local Indian brands.