Invista presents LYCRA® fibre and
daily life through its innovations in the nylon, spandex,
polyester and specialty materials industries. Invista’s
products play a role in nearly every aspect of our daily
life. From the moment we wake up, we can find INVISTA inside
the fibers in our carpet or rug, the bristles on our
toothbrush, and the fabric in our clothing. When we’re ready
to end our day, INVISTA can help us have a restful sleep
with the fibers inside our fluffy pillows and soft bedding.
A subsidiary of privately owned Koch Industries, Inc.,
INVISTA operates in more than 20 countries across North
America, South America, Europe, and the Asia-Pacific region.
The international textile and garment machinery industry
converged for the 16th edition of ITMA in Barcelona, Spain from
22 to 29 September 2011. This was the first time that Spain had
hosted an ITMA event. Invista, one of the world’s largest
integrated producer of polymers and fibres, and owner of the
LYCRA® fibre brand, presented its brands and innovations at the
ITMA Barcelona. In addition, the company was one of the key
sponsors of the textile sustainability leaders roundtable, and
ITMA’s opening celebration gala dinner.
For the first time in its 60 years of existence, ITMA has
opened its exhibition to the fibre and yarn sector. Invista
decided to participate in this exhibition to communicate its
innovations, technical advancements and global reach with its
customers and the industry, in an effort to show the commitment
of the company to the textile and apparel industry.
60th Anniversary gala dinner
The 22nd of September was ITMA’s 60th Anniversary and it was
celebrated with a gala dinner. Invista sponsored the event by
providing innovative fabrics such as DOGI International Fabrics
and Puntiblond S.A. Invista arranged a dinner with a special
evening full of entertainment in which LYCRA® fibre messages
were subtly communicated to the audience through images.
“This year was an important anniversary for ITMA and its was
the first time they have allowed the fibre sector to
participate. Invista is proud to be a key sponsor of the event,
supporting the opening gala dinner, which marked Invista’s first
collaboration with ITMA,“ says Denise Sakuma, Global Director of
Brand Communications at Invista. “Once again we were able to
communicate our commitment to the apparel textile industry and
it was a good opportunity for our Spain-based customer mills to
showcase their innovative fabrics,” she says.
ITMA 60th Anniversary gala dinner.
Serge Vigouroux, Executive Vice-President of Invista’s
Marketing Business, says, “Lycra® fibre is more than a yarn or a
fibre: It is a brand that is supporting the apparel industry to
better communicate innovations and quality in garments to both
the trade and consumers. We continuously invest in our portfolio
of innovations and support their introduction at trade,
point-of-sale and consumer level, globally”.
Textile Sustainability Leaders Roundtable
The first-ever Textile Sustainability Leaders Roundtable took
place on the first day of the exhibition and bought together
not just leaders in the industry, but leaders of the industry
who have made a long term commitment to sustainability.
Robert Kirkwood, Vice President of Technology at Invista was
among the speakers, talking about the company’s goal to reduce
its energy intensity 20% by 2020.
“Our goal is a part of Invista’s commitment to use energy
efficiently, an to create long-term value for our customers and
society, “ says Kirkwood. “We will focus on three key areas of
sustainability: manufacturing excellence, product
sustainability, and corporate citizenship,” he said.
Invista showcased its innovations and new product
developments for its entire range of apparel segments including
intimate apparel, swimwear, legwear, ready-to-wear, and active
INVISTA is one of the world’s largest integrated producers of
polymers and fibers, primarily for nylon, spandex and polyester
applications. INVISTA’s global trademarks include COOLMAX®
fabric, CORDURA®fabric, freshFX® fiber, LYCRA® fiber, SUPPLEX®
fabric, TACTEL® fiber, and THERMOLITE® fabric. LYCRA® is a
trademark of INVISTA.