Huntsman Textile Effects has collaborated with the innovative company Source4Style and it's Co-founder Summer Rayne Oakes to create a video that tells a story surrounding sustainability in relation to the textile industry. These video, which aired in October 2011, was created in a light and entertaining fashion to sensitize both the industry and consumers to the seriousness of sustainability.

Taking its global leadership role seriously, Huntsman Textile Effects has initiated an innovative and unconventional information campaign on the topic of sustainability which is designed to push the boundaries as well as raise awareness levels amongst brands, retailers and consumers in a simple and entertaining fashion. This includes a video made in collaboration with Summer Rayne Oakes, producer of “The Cutting Edge,” short videos about sustainability in textiles. In partnership, we have produced a playful, tongue-in-cheek video to get important sustainable design topics into the public domain.

With water currently hotly debated, as world water demand and chemical loads in our environment continue to increase, the video is appropriately titled: “How to Lose Water Weight”. This video was launched in October 2011.

Asia Interdye Touring Exhibition

China Interdye, the world’s largest specialized exhibition of the dyeing and chemical industry is now also a touring exhibition called Asia Interdye. The first stop will be during 8 - 10 December 2011 in Ahmedabad, India . Huntsman Textile Effects will be there showcasing futuristic products and processes that highlight its efforts  to serve both customers and the environment. With the high demand for digital, they will also present innovative textile inks for all types of digital printing machines and piezo print heads including the new industrial concepts.

According to Huntsman,”Sustainability is still high on our priority list and where we continue to commit significant resources to developing technologies and products with lower environmental impact. This is best exemplified with AVITERA® SE - the new tri-reactive dye range that makes a quantum leap in water and energy reduction of up to 50%.”