UFI, the Global Association of the Exhibition Industry, has announced the winners of its annual ICT and Operations Award competitions for 2010. This year’s contenders, chosen from throughout the global exhibition community, provided hands-on solutions to key industry issues in the fields of information technology and customer relations management.

The 2010 UFI Operations competition focussed on concrete solutions related to cost efficient operations. All entries provided clear explanations of the objectives of the solution, the tools used, the quantitative and qualitative results obtained, and the added value for the exhibition industry. Direct Energy Center, Toronto, Fira Barcelona, and Messe München International were the finalists chosen by the UFI Operations Committee.

UFI International award winners

After presentations at the UFI Operations Focus Meeting in Paris on April 29, the winner was selected by a vote of the meeting participants. Much to the surprise of all, the final vote was a tie between Direct Energy Center, Toronto, and Fira Barcelona, so, exceptionally, the 2010 Operations Award has been awarded jointly for these outstanding entries.