The Seal of Cotton Trademark available for licensing in India

Brands and retailers in India can now become licensed to use the Seal of Cotton trademark to draw attention to their quality 100 percent cotton apparel and home furnishings. The Seal has been an international symbol of the finest quality cotton apparel and textile products, since Cotton Incorporated unveiled nearly 40 years ago. In front of an audience of key fashion and retail industry members at the Images Fashion Forum 2010, Agnieszka Fijol, Sr. Manager South Asia, Cotton Council International (CCI), introduced the Seal and its advantages in the Indian market alongside Mr. Gautam Hari Singhania, CMD, Raymond Group and Mr. Kishore Biyani, CEO, Future Group.

“The Seal of Cotton Trustmark will serve as an identifier of quality 100 percent cotton products, giving consumers confidence in the fiber content of their textile purchases,” Ms. Fijol said. “The idea of tying-up with brands to display the Seal on qualified products stems from in-depth consumer research in which respondents indicated that it is important to them to know the fiber content of their clothing.”

Fijol added that awareness of the Seal amongst Indian consumers has more than quadrupled from 2001 to 2009, increasing from 6% to 27% over that time period.

As one of the most powerful consumer influencers, the adoption of the Seal of Cotton trademark can lead to increased sales.

The Seal of Cotton trademark can also lead to increased customer confidence and trust in the brands that carry the label. The Seal not only makes shopping easier for customers, it is also a reassuring reminder of all that is wonderful about nature’s most versatile fiber. Licensees also have the opportunity to develop innovative branding and marketing solutions for qualified products carrying the Seal of Cotton trademark.

Participation in the Seal of Cotton licensing program is restricted to companies that show a dedicated commitment to producing and marketing quality cotton products. Only products manufactured and retailed by companies that meet the criteria will be licensed to use the Seal of Cotton trademark.

Since its launch the Seal of Cotton trademark has provided fiber content identification, allowing consumers to readily identify textile products containing 100 percent cotton.