Coin in alliance with N.O.W Fashion Exhibition

The department store chain is to carry some new labels featured at the event

N.O.W fashion exhibition, the exhibition concept springing from the partnership between Fiera Milano Rassegne and M.seventy, scheduled to run from 26 February to 1 March 2010 in Milan’s Fieramilanocity, has forged an alliance with Coin which will see some new, young labels, premiered at the event, promoted in its outlets.

N.O.W fashion exhibition is promoted as an exhibition opportunity that can offer quick-response fashion products and seasonal capsules of major marketability, combined with speedy services and restocking, thanks to a strict  and firmly product-focused label scouting criteria.

This trend is confirmed by the number of applications to take part in the event, which aims to expand its exhibition space, while maintaining its strict company selection criteria. Names like SISTE'S and YUMI which were rewarded by a positive market response to the creations they presented in the September show, have already confirmed their presence for the coming event. Of the new brands selected, definitely worth attention are ACCIAO of the LEGRENZI group and RELISH, a testament to the show’s extremely high standards and selectivity.

The Coin alliance confirms how the quick-response fashion sector, which over recent years has grown considerably in terms of range, quality and creativity, is ready to take a qualitative leap in terms of visibility and marketing, focusing on new markets. Thanks to the work carried out for the first event and also to the active collaboration of Lorenzo Antonacci, the marketing spirit,  the N.O.W project have succeeded in sparking the interest of a significant number of traders.

The event therefore pursues its goal of presenting a selection of labels, selling itself as the ideal showcase to meet the needs of a market requiring an event highly characterized by a sector that represents a modern departure in terms of buyers’ needs, both in price/quality ratio as well as in relation to the actual marketability of the products offered.

Today more than ever before the trade fair is no longer a mere showcase but a concrete means to increase visibility for small and medium enterprises in all sectors, including fashion.