Pakistan Readymade Garments Manufacturer and Exporters Association (PRGMEA) has joined international apparel federation (IAF) to make Pakistan the 44th country to join hands with IAF on apparel trade.

 IAF aims and objectives include the consolidation and collaboration between the apparel industries across the world to promote the fashion industries and to present innovative ideas and solutions to multiple challenges being faced by apparel industries.

Mr. Ijaz A. Khokhar, former Central Chairman recently attended the 25th World Apparel Convention in New Delhi, India in which PRGMEA was formally inducted as a full member of IAF.

Central chairman PRGMEA Mohsin Ayub Mirza said that becoming the member of a prestigious body like IAF would help Pakistani apparel industry and exporters to establish worldwide business contacts which foster dialogue and knowledge sharing, exchange between individuals active in the world apparel value chain for the betterment of business practices, promotion of the international image of Pakistani apparel sector. This will foster advancement of technology and the promotion of its use, encouragement of innovation and new ways of thinking and improvement of social, health and safety and environmental conditions relating to the apparel chain worldwide, and advancement of apparel education and training.

 The IAF is a worldwide knowledge network that collects and disseminates information about statistics, bench-marking, on developments in apparel design, manufacturing, distribution, sourcing, trade and technology.

Mohsin said that soon efforts would be made to invite IAF participants from all over the globe to Pakistan along with different buyers and brands heads to explore the potential of Pakistani apparel industry. All this is possible once the law and order situation gets improved in the country.