Director of the International World Sheep and Wool Council, Mr. Ben Watts wants the woolgrowers to curtail losses in the sector. He opined that wool products should be marketed as ethical products.  According to Mr. Watts, ethical production such as non-mule sing methods of shearing wool and traceability are the opportunities that are waiting since long and which have not been explored till now.

Ethical production is already in practice in other countries and also in other industries of Australia. Mr. Watts said that there is a need to work with those industries to get it implemented in sheep industry.