Central Chairman Pakistan Readymade Garments Manufacturer and Exporters Association (PRGMEA) Mohsin Ayub Mirza has said that apparel industry of Pakistan was already at a verge of collapse due to non-availability of electricity and 6% further increase in electricity tariffs would put the industry into serious crisis.

The interrupted utilities supply has resulted in a complete catastrophe for the industry especially for the small players who don not have their own emergency power generation.

He said that government has set the export target of $25 billion for textile sector, so keeping in view the target; a proper marketing strategy has to be defined and implemented.