The 2009 UFI Marketing Trophy has been awarded to Messe Frankfurt, Germany, for its winning Insider programme, recognized by UFI as the “Best Marketing Activity of the Year”. The UFI Trophy will be awarded by Katharina Hamma, Chair of the UFI Marketing Committee and John Shaw, UFI President to Messe Frankfurt’s Chairman of the Board, Michael von Zitzewitz and Director of Visitor Marketing, Ania-Virginia Kleinbichler, at the 76th UFI Congress in Zagreb on October 29. Agfa Graphics (Germany) and the Hong Kong Trade Development Council (China) were recognized as finalists for their entries. This annual UFI marketing competition, open to UFI members and non-members, attracted entries from exhibition organizers around the world.

Katharina Hamma, Chair of the UFI Marketing Committee, congratulated Messe Frankfurt saying, “UFI is proud to recognize the Insider Programme developed by Messe Frankfurt. It’s through innovative marketing efforts like this that exhibition organizers, exhibitors and visitors alike benefit from the “special” relations encouraged by this unique face-to-face marketing media.”

The winning Messe Frankfurt entry highlighted the creative and innovative application of their Insider Programme during the Paperworld tradefair.

UFI Awards are bestowed annually in the fields of exhibition marketing, ICT, operations and international fair poster design. They recognize and reward creative, results-oriented professional achievements from within the international exhibition community.