Shima Seiki is planning to bring this Christmas season wholegarments to Shanghai department stores for the first time, and directly offer end consumers tailor-made apparel to Chinese buyers.

Wholegarments in fashionable designs will be provided for consumers, where each buyer will be able to have a piece of seamless, well-designed garment at his/her own size. The garments are absolutely a piece of ‘only you’ -  stated Ikuto Umeda, Chief Executive Officer of Shima Seiki Win Win at the Grand Opening of the showroom of Shima Seiki Win Win in Hong Kong held during October 2009. Shima Seiki Win Win is a subsidiary of the Shima Seiki group in Hong Kong, China.

At the Isetan department store, consumers are invited to buy preferred color and size, and the style to fit individual consumers. These seamless wholegarments offer increased comfort to wearers and each piece of “Only You” apparel is a unique Christmas gift that cannot be found anywhere else.

The made-to-order concept is made possible with the Shima Seiki’s Ordermade software called SDS-ONE and SDS-ONE APEX apparel design systems, which allow realistic knit simulations and 3D virtual sampling functions. Furthermore, the made-to-order wholegarments are also available in selected department stores in Japan.

In order to promote consumer awareness toward WHOLEGARMENT knitwear and its benefits, as well as to distinguish WHOLEGARMENT from other knitted products, Shima Seiki has been offering WHOLEGARMENT product tags exclusively to customers utilizing WHOLEGARMENT knitting machines, in addition to apparel planners, designers and merchandisers associated with creating and promoting WHOLEGARMENT products.