NOVACRON® S, the dynamic range of reactive dyes from Huntsman Textile Effects has just moved to the next level in color depth with the new generation NOVACRON®S. Responding to the constant market demands for fresh colors which provoke more emotions and effects, the latest innovations in the NOVACRON®S range deliver exactly what no one has yet achieved – economical dark shades with unprecedented depths. The launch is precisely timed to provide customers with the perfect tools to create deep shades, typical for fall/winter harmonies and the full spectrum of blacks.

Thanks to strong and powerful chromophores, multiple and complementary reactive groups, ultimate concentrated formulations, NOVACRON® Deep Orange S-4R, Deep Cherry S-D and Deep Night S-R offer the highest build up of all reactive dyes on the market. As a result very deep dyeings are not only achievable but also economical.

Last but not least this unparalleled trio gives Brands & Retailers the freedom to just match the mood and fashion of the season by adding to their color palette all abyssal shades from the browns, chocolates, coffees, aubergines, forest greens and obviously all black tints from charcoal to black pearl and ebony.

These highly concentrated dyes like all existing NOVACRON® S dyes also fulfill mills requirements as regard to lab to bulk and batch to batch reproducibility, efficiency in wash ability and level of fastness properties.

NOVACRON® Deep Orange S-4R, Deep Cherry S-D and Deep Night S-R, the unique solution for economical deep and ultimate deep shades.

Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Huntsman today has more than 12,000 employees and operates from multiple locations worldwide, with 2008 revenues of approximately $10 billion.