From the financial crisis, insolvency and restructuring a new and compact company is emerging, which will concentrate on its core business in profitable polyester specialties. The rapid conclusion of the sales negotiations only two months after filing for administration marks the first step towards a successful new start.

As from the 1st October 2009 the new owners of Trevira will be the Frankfurt entrepreneurs Stefan Messer and Karl-Gerhard Seifert. They have demonstrated a long-term business interest in the polyester manufacturer. The new company will comprise the three production sites Bobingen (Germany), Guben (Germany) and Zielona Góra (Poland), together with the sales location in Hattersheim near Frankfurt, involving a total of some 1450 employees.

MoOD 2009: Show and marketing activities

The Trevira CS brand will continue to play the leading role in the new company as well. The product range is to be maintained, guaranteeing customers provision of flame retardant Trevira fibres and yarns by Trevira and its partners for the future as well. Sales and marketing activities will carry on as usual.

With a stand at MoOD, Trevira is flying the flag even in this difficult year and is maintaining the Trevira CS Award for the most innovative customer collection of flame retardant Trevira CS fabrics. On the Trevira stand 27 Trevira CS suppliers will be showing a total of 33 articles, presenting a colour spectrum ranging from hard white, grey and green to yellow green. The sustainability of Trevira CS fabrics is a central theme of the stand message. Trevira’s product developer Anja Greger is a member of the international panel for the selection of the “Blue drop“ products. This is a new initiative of MoOD, to award a prize to the best products submitted for the MoOD sample bank.

The other service projects in the home textile sector are also continuing. The fabric catalogue supplied to dealers and converters with new collections from manufacturers will be appearing in what will be the 13th edition in September. 28 Trevira CS customers are taking part in this.

The converter catalogue “Fabrics Make a Place“ was welcomed at its first appearance in 2007 and this year will be available in the second edition. At the end of August it was circulated worldwide to around 12,000 furnishers and interior designers, who have the opportunity to learn on its 100 pages about the latest developments by 46 fabric suppliers.