Oerlikon:
A century of innovation
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Formula One engines
that set records with Oerlikon coatings; 70 percent of the
global production of CDs and CD-ROMs is manufactured on
Oerlikon equipment; research institutions such as CERN in
Geneva work with Oerlikon vacuum systems: Oerlikon’s
hundred-year history is marked by a pioneering spirit and
the aspiration for innovation and quality. After a period of
decline in recent years, the company has regained its
footing and is back on the road to success, setting new
economic and technological standards – just in time for its
centenary celebrations. |
The year is 1906 – a world without motorways, the Internet or
navigation systems. It is the heyday of industrialization, and
factories and train connections have catapulted the quiet
community of Oerlikon on the edge of Zurich into the new era of
iron and steel.
This is the year in which the Oerlikon company is
established: in September, the “Schweizerische
Werkzeugmaschinenfabrik Oerlikon (SWO)” (Swiss Machine
Tool Factory Oerlikon) is founded with 150 employees and a head
office in Zurich-Oerlikon.
It acquires the machine tool division of the
“Maschinenfabrik Oerlikon” (Machinery Manufacturing
Company Oerlikon) – in a move that today would be called a
classical spin-off. The company produces around 100 different
machine tools, including lathes and drills, and the Oerlikon
aircraft engine. Even then certain types of machine were already
being exported.

Despite first-class products, the SWO fell into financial
difficulties in the economic collapse following World War I.
Only its takeover by the “Magdeburger
Werkzeugmaschinenfabrik” (Magdeburg Machine Tool
Factory) in 1923 saved it from bankruptcy.
In 1924, the new owners send the young Magdeburg businessman
Emil Georg Bührle to Oerlikon with the task of turning around
the SWO. It is soon clear that the company cannot survive by
producing machine tools alone.
In the same year, however, the liquidation of
“Maschinenbau AG”, an engineering works in neighboring
Seebach, provides an opportunity to expand the product range.
The firm functioned as a development center for Becker,
a German steel producer working on anti-aircraft and
anti-tank guns. The SWO acquires all of the firm’s patents and
manufacturing rights and keeps on its employees.
In the troubled inter-war years, when large parts of the
economy suffer under the world’s worst economic crisis, the new
armaments division grows to become the mainstay of the company.
SWO’s reputation is based on its 20mm anti-aircraft guns, which
become one of the company's successful export lines. In this
respect, SWO’s operations are in line with the policy of the
Swiss government, which builds on an export-oriented Swiss
armaments industry that at the same time serves as a source of
supplies for the Swiss army. In the 1930s, SWO expands to become
the largest private armaments manufacturer in Switzerland,
employing more than 2,000 people in 1939.
Emergence of a broadly diversified
company
After acquiring a majority holding in the SWO in 1929, Emil
Georg Bührle becomes the sole owner in 1936 and renames the
company “Werkzeugmaschinenfabrik Oerlikon Bührle & Co”
(Machine Tool Factory Oerlikon Bührle and Co). To spread his
business risk, Emil Georg Bührle gradually acquires firms in
other industries, thereby creating the basis of the broadly
diversified Oerlikon-Bührle Group.
In 1939, he and partners found the “Pilatus
Flugzeugwerke” (Pilatus Aircraft Ltd) in Stans, today a
leading independent manufacturer of multi-purpose aircraft and
training systems. In 1944, Oerlikon Bührle acquires
Contraves, which was founded in Zurich eight years
earlier for the study of technical and scientific problems in
the field of anti-aircraft technology. In 1975, Contraves is
awarded the contract for the payload fairing for Ariane 1, the
first European booster rocket.
This marks the beginning of a successful tradition: to date
Oerlikon has supplied more than 160 payload fairings for all
generations of Ariane rockets. Nowadays, the company is also a
supplier of NASA, the US space administration. Other businesses
either set up or acquired in that epoch include the Swiss
spinning mills H. Kunz and Dietfurt
and the Hotel Storchen in Zurich.
The cornerstone of the present-day
high-technology group
By far the most significant step in the company’s
diversification, however, takes place in 1946. Together with Max
Auwärter, a physicist who had to give up his research laboratory
at the Heraeus company in Germany, and Prince Franz Josef II of
Liechtenstein, Emil Georg Bührle founds the
“Gerätebau-Anstalt” (today Oerlikon Balzers Coating) in
Balzers, Liechtenstein.
The company’s objective is to make thin-film technology, then
a little researched process, usable on an industrial scale. At
the time, the company founders can hardly have realized that
they were paving the way for one of the core technologies of
Oerlikon as it exists today.
Thanks to the perseverance and farsightedness of its
founders, the “Gerätebau-Anstalt”, later renamed Balzers, grows
from two provisional wooden huts into a leading-edge
technological company.
Today its products are sold worldwide. In 1957, Balzers
expands its operations into the field of vacuum technology and
establishes its first factory for process systems in Truebbach,
Switzerland.
This makes it possible to sell processes and the associated
equipment as a single unit for the first time. With the start of
the photography boom, Balzers supplies Japanese companies with
the necessary know-how for the manufacture of anti-reflex
coatings together with the appropriate production equipment.
Buyers include, among others, Nikon und Canon, who have remained
leading camera manufacturers to this day.
IPO and restructuring
In 1973, the Bührle group comprises more than 100 companies;
these are combined into a single corporate group under
Oerlikon-Bührle Holding (OBH) – which goes public with a
share capital of CHF 590 million.
After its IPO, OBH’s situation improves rapidly. In 1977, OBH
buys Bally, a shoe manufacturer. In 1989, the military division
of “Werkzeugmaschinenfabrik Oerlikon” and
Contraves merge to form Oerlikon Contraves.
In 1994, OBH acquires Leybold Heraeus, Balzers’
leading competitor, based in Hanau, Germany. The two companies
are combined to form the Balzers and Leybold Group, a world
leader in thin-film coating systems and vacuum technology. Sales
grow rapidly, and the OBH Group expands to become one of the
largest employers in Switzerland. At its peak in 1980, the Group
had 37,000 employees.
Toward the mid-1980s, however, the weaknesses of the broadly
diversified conglomerate become increasingly obvious. In
particular Bally and the defence division face regular crises.
Despite solid operations in the rest of the Group, sales
stagnate and the Group’s earnings deteriorate. After years of
losses, in 1990 a start is made on restructuring the heavily
indebted OBH Group. The size of the Group is drastically reduced
and the number of employees almost halved.
Despite these steps, sales and earnings of important Group
companies remain sluggish.
Finally, in 1999, the decision is taken to break up the
conglomerate: Oerlikon Contraves Defence, Bally, Pilatus and
Oerlikon Bührle Properties are sold. The Group refocuses on
selected sectors in information technology and in 2000 purchases
ESEC, a company that manufactures machinery and plant for the
production of computer chips.
To underscore its corporate reorientation and focus on
information technology, the holding company is renamed Unaxis in
2000. Despite the enormous efforts in research and development
and a range of technologically cutting-edge products, Unaxis’
hopes for a return to strong growth fail to materialize. The
Group draws the consequences and downsizes further to just 6,400
employees in 2005.
The start of the new era
In-mid 2005, the General Meeting of Unaxis appoints a new
board of directors. Working with CEO Thomas Limberger and his
new leadership, it succeeds in turning around the Group in
record time.
The Group is able to harvest the first fruits its the
root-and-branch restructuring already in the second half of 2005
and repeats this in the first half of 2006: a loss of CHF 116
million in the first half of 2005 is transformed into a profit
of CHF 117.9 in the first six months of 2006.
This success is the result of the consistent focus on
customers and markets, centralized management (“One Company”),
tight cost management and the introduction of a new,
performance-oriented corporate culture. For the first time in
its history, the Group is being run as a company and not, as was
previously the case, as of group of more or less autonomous
business units. In addition, the new management team invests in
new, promising growth markets. The name change from Unaxis to
Oerlikon marks the end of the reorganization and the beginning
of a new success story.
Today, the outlook for Oerlikon in all of its fields of
activity is bright. All of the Group’s business activities are
excellently positioned, growing faster than the market average
and posting outstanding earnings.
Oerlikon’s products mark it as a leader in innovation.
Examples include the new thin film solar technology, optical
data storage media (“Blu-Ray”), higher-performance hard disks,
highly productive coating systems for the automotive industry,
and biochips that enable fast, cost-effective analysis of
biomaterial.
Thanks to its participation in Novalux, a Californian firm,
Oerlikon is an industry leader in future-oriented laser-based
solutions. And Oerlikon Solar is the first provider able to
supply its customers with turnkey production lines for thin film
solar cells. As they are noticeably cheaper than conventional
solar cells, demand for them is particularly strong.
CEO Thomas Limberger puts it in a nutshell: “Renaming the
Group Oerlikon turns over a new, successful leaf in our
corporate history. The Oerlikon companies were always the jewels
of the Swiss and German high-tech industry. We have restored
their luster“.
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