China International Sewing Machinery and Accessories Show 2009

China Intl’ Sewing Machinery & Accessories Show (CISMA), sponsored by CSMA, has been held regularly for the last  20 years. According to the statistics, the total number exhibitors at CISMA 2009 is close to 1000.  This edition will be held from 22nd – 24th September 2009 at Shanghai, China.

The statistics of CSMA shows that, in the first half year of 2009, all kinds of development indexes of the industry decreased 20% compared with the same period of 2008. Under this circumstances, the enterprises overcome the difficulties through controlling the scale, strengthening the ability to develop, paying more attention to innovation and save power for the next new development phase.

The scale of CISMA exhibition is growing and has brought new challenges to the sponsor every time. It is the same this year, while the challenge is bigger than before, the development trend is not clear due to recession, and where the enterprises will go? In this special period, China sewing machinery association collects all kinds of information through statistics, investigation and market analysis and try to make clear the outline of development.

Reduction, economy, preference and innovation

In this time of economic crisis, the status of China as the biggest sewing machinery manufacturing and sale center has not been weakened, but strengthened. Chinese manufacturers exploited the domestic market, when they suffered setback in export and the competitiveness of international manufacturers in China market become sharper.

In China, the plan to adjust and prosper textile industry, the plan to adjust and prosper equipment manufacturing industry and  the plan to adjust and prosper light industry were published one by one, and sewing machinery industry is one of the key industry. During this course, the influence of leading brands changed, whereas some brands were purchased, some disappeared, while some stood out from the crowd. CISMA 2009 is an important platform for the enterprises to show their confidence and find a turning point to realize break-through.

But, to CSMA organizers, CISMA 2009 is not just a platform for showing and communicating, they think more about how to maximize the profit of exhibitors.  some of the changes include the following.

Firstly, the scale of exhibition decreased to 7 halls from 9 halls of 2007; Secondly, the show time reduced to 3 days from 3 and a half days, from Sep.22nd to 24th. From the point view of enterprises, they should apply the booth according to their actual need, build the booth by some green and environment-friendly material. What is more, the sponsor transferred the benefit to exhibitors through all kinds of ways so the exhibitors would feel the price is more preferential than before. And the sponsor will give awards to the excellent new product to encourage the enterprises to offer innovative products.

CISMA 2009 is the hottest exhibition in 2009 and world-famous brands like Durkopp, Pfaff, Juki, Brother, Pegasus, Yamato, Gerber, Lectra, Sunstar, Tajima, Shima Seiki, Veit, Macpi, YKK, Typical, Feiyue, SGSB, Zoje, Jack, Gemsy, Protex will show up, in addition to many pavilions from Germany, South Korea, Hong Kong, Taiwan from overseas and Jiangsu, Wanping, Dongyang, Guangdong, Changli, Zhuji, Jiaojiang and Yiwu from homeland.

The show area of cutting, ironing, embroidery and hanging machinery has  increased compared with last edition, so that, CSMA adjusted the allocation of the exhibits. Sewing machinery is mainly in W1-W4, spare parts, fabrics and auxiliary materials in W5. The embroidery machines are placed in E2 and cutting, ironing and hanging machinery in E1.

CSMA co-operated with the Department of Labor and Social Security, to develop training and identification system for sewing machinery maintenance workers and received good response from the industry.

CISMA will also organize national sewing machinery industry professional skill contest and the final contest will be held in CISMA 2009. There will be five preliminary contests, before the final contest which hold in Jiangsu province, Zhejiang province, Fujian province, South area of China and North area of China respectively. According to the regulation, top 5 of every preliminary contest will go to CISMA2009 to attend the final contest. The contest is one of the most important activities for sure.

Courtesy:  www.cisma.com.cn