UK-based Focus Label Machinery has launched a new heat-transfer labelling solution under the ‘TagTrans’ brand, in response to trends in brand identification.

The new technology is aimed at the high-performance sportswear market, where lightweight fabrics are used, but marketing people have been quick to see advantages in this form of labelling and apparel decoration for the wider market. Among the industry’s labelling solutions providers there are as many different variations of tagless and transfer - label offerings as there are suppliers. But Focus believes it is the first to design specific equipment to meet the demand of this emerging technology with the launch of the TagTrans concept.

The new system is available for a full demonstration at the company’s headquarters in Nottingham, England, and was demonstrated at the recent ITM textile-technology exhibition in Turkey.