Techtextil reports 23,300 trade visitors
from 85 countries
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Frankfurt am Main
is the largest city in the German state of Hesse and the
fifth-largest city in Germany, with a 2008 population of
670,000. The 13th Techtextil was a great success and, with
record numbers of exhibitors and trade visitors. According
to Detlef Braun, Member of the Board of Management of Messe
Frankfurt;"Precisely because these are times of economic
uncertainty, companies have been setting themselves new
targets with innovative products and areas of application –
and have in part already managed to achieve them at
Techtextil. Some eight percent more exhibitors and two
percent more trade visitors represent a double plus for
Techtextil – a fantastic outcome." For the 1,201 exhibitors
from 43 countries, Techtextil 2009 was an extremely
business-intensive event, and they were full of praise for
the high level of decision-making authority held by the
23,300 trade visitors. Thus, the 13th edition of the fair
was able to increase the reputation of Techtextil as a
hotbed of textile innovations for industry, research,
medicine, environmental protection and many other areas of
application. |
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Praise for the large number
of international visitors
Although industrial customers, in particular, have reduced
their warehouse stock and are tending not to rebuild it,
nonetheless exhibitors recorded substantial just-in-time
purchases. Even in the engineering sector, the word was that,
compared to the beginning of the year, the number of orders
received had risen again slightly. In general, the technical
textiles industry foresees a pale silver lining on the horizon
for the second half of 2009 and is hoping for a slight upturn
from 2010 onwards.
In addition to the high level of decision-making competence
of the trade visitors, exhibitors praised above all the
internationality of the visitors: with a 52 percent share of
total visitor numbers, Techtextil has maintained the high level
of internationality of previous events.
23,300 trade visitors from 85 countries
The exhibitors were particularly enthusiastic about the large
number of international visitors from 85 different countries.
The best-represented nations with an increase in visitor numbers
were Italy, France, The Netherlands, Great Britain, Belgium,
Switzerland, Spain, Turkey and Austria. The most important
overseas visitor nations, such as the USA, India, Japan, South
Korea, China and Taiwan, remained unchanged in terms of visitor
numbers compared to the previous event. Germany was represented
by 11,200 visitors, an increase of approximately 500 over 2007.

Intensive business with international trade visitors
Numerous exhibitors praised the broad spectrum of trade
visitors from all fields of the technical-textiles business and
emphasised that the 13th Techtextil had exceeded their
expectations by a significant margin.
In particular, the discussions were of a higher quality that
at past events. Visitors also said they were very pleased with
the range of products to be seen.
Conference programme well received
Around 900 participants made their way to the Congress Centre
Messe Frankfurt for the Techtextil and Avantex Symposiums, the
International Natural Fibre Congress and the IWTO Congress to
obtain a future-oriented preview of the latest trends and
developments in the worldwide sector.
The International Natural Fibres Congress was held during
Techtextil to mark the UN Year of Natural Fibres. Brian Moir,
Senior Economist Trade of the UN Food and Agriculture
Organization (FAO) was delighted to see natural fibres being
used in the technical and industrial field. Günther Beier,
President of the International Wool Textile Organisation (IWTO),
Belgium, said that thanks to the IWTO Congress it had been
possible to draw the attention of users, e.g., the automobile
industry, to important aspects, such as sustainability and
ecology of natural raw materials.
The Techtextil and Avantex Symposiums presented a
future-oriented over-view of trends and developments in the
sector worldwide.
As part of the Techtextil Symposium, Professor Heinrich
Planck of the Institute for Textile and Process Technology in
Denkendorf chaired the Med-tech section 'New Textiles in
Medicine'. Professor Planck is very happy with the response at
the symposium: "We had average audiences of up to 60 people at
our lectures, which is significantly more than in previous
years. In 2007, for example, the figure was around 25. This
excellent result shows us that our topics addressed the
interests and concerns of the target group at Techtextil,"
explains Professor Planck.

Dr. Hartmut Strese, of VDI/VDE Innovation + Technik GmbH,
Berlin, looks back to the Avantex symposium with an equal
impression of success. Dr. Strese was responsible for chairing
the lecture series on wearable technologies / e-textiles. "We
were pleased to see a lot of interest at all nine lectures. The
quality of the lectures was very high and the discussions
following the formal sessions were very productive and
informative", says Strese with some satisfaction.
The International Natural Fibres Congress was organized at
Techtextil specifically for the UN Year of Natural Fibres: "This
congress is one of the most significant for technological
development worldwide. The use of natural fibres in
technological and industrial areas is extremely innovative and
the presentation at Techtextil here in Frankfurt is unique,"
said Brian Moir, Senior Economist Trade at the Food and
Agriculture Organization (FAO) of the United Nations at the
opening of the congress.
Of all those who took part in the conference, 270 also
attended the IWTO congress. For Günther Beier, President of the
International Wool Textile Organisation (IWTO), Belgium, "the
IWTO congress was very well attended. Our association had an
outstandingly good opportunity to present itself and its main
themes: in particular our collaboration with Australian Wool
Innovations has a major contribution to make to our ability,
with natural fibres, to promulgate considerations of
sustainability and ecology more forcefully and effectively
throughout the sector – in the automobile industry for
instance."
10th Student Competition
Jury member Prof. Werner Sobek, University of Stuttgart,
Germany, presented the awards to the winners of the 10th Student
Competition. He said, “The large number of entries from many
countries and the high standard of the projects submitted
confirm that the course taken is right and should be pursued
without compromise. It is today’s students who will work with
textiles of tomorrow and design the textile buildings of the
future.” 10 projects were selected from over 90 entries. A
brochure describing the award-winning projects in detail was
published on the occasion of the 10th Student Competition,
‘Textile Structures for New Building 2009’.

The Techtextil and Avantex
Innovation Awards
The prize-winners come from Germany and Belgium. The winning
projects for the young talents' award in the tenth student
competition "Textile Structures for New Buildings", which come
from Germany, Austria, Italy, Spain and India, delighted the
visitors in Hall 4.1 with some original and unusual ideas for
applications in interior and exterior architecture.
Jury member Dr. Jan Laperre, Centexbel, Belgium, presented
the Techtextil and Avantex Innovation Awards saying, “The
award-winning projects we see here are creative and innovative.
As long as we have developments such as these, we need have no
worries about the future.” The four Techtextil Innovation Awards
for 2009 were given for projects in the New Materials, New
Products and New Processes (2x) categories. The Avantex
Innovation
Awards were presented to entries in the New Products
and Innovative Garments categories.
Visitors enthusiastic about the
Techtextil fringe programme
Techtextil gave international visitors a topical overview of
trends and developments in the sector. With its numerous special
shows, awards ceremonies and lecture forums, the fair offered a
wide variety of information unparalleled by any other event.
Trade visitors were very enthusiastic about the fringe programme
and praised, in particular, the balanced choice of subjects.
Special crowd puller included:
Smart Textiles
The special show presented innovative technologies for
textiles and garments in the Clothtech, Medtech, Protech and
Sporttech product segments. The response from the visitor side
was huge. The special show was organized by the SmartTextile
Community, an association of companies from the textile
pipeline, which aim to accelerate the market launch of new
textile functions.
Leichtbaukunst / Formfinder
The ‘Formfinder’ special show by Planungsbüro Leichtbaukunst
in Hall 3.1 (stand J71) also proved to be highly popular. The
stand concept communicated information and expertise in the form
of a lecture and discussion forum aimed at architects,
designers, engineers and companies who could discuss the use,
materiality and planning of textile architecture on an
interdisciplinary basis. The expert lectures offered focused on
aspects and features of building with textiles.
‘Design Plus’
A special highlight was the presentation of the Design Plus
Awards on the occasion of the 4th Material Vision, which took
place parallel to Techtextil for the first time.
The Design Plus Award went to 36 products distinguished by
the combination of innovative materials, successful design and
intelligent functionality. This was the third time that Design
Plus has been given at Material Vision. The award-winning
entries came from Germany, Belgium, Denmark, France, Korea,
Switzerland and the USA. Altogether, 160 entries from 15
countries were received.

Comments
Hans U. Kohn, COO, Schoeller Technologies,
reported a high level of interest: “We welcomed lots of
Europeans and Americans to our stand. He added, "we are
satisfied beyond our expectations with our presence at
Techtextil. We can be pleased with the great reception received
from all the trade visitors. In the past few days, we have had
the chance to welcome a host of Europeans and Americans to our
stand and we noticed that our discussions were of an even higher
quality than at previous events."
Michael Thiel, Marketing Manager, Pharetra, saw
the fair in a similar vein: “We were very busy from the first
moment and made very many good new contacts. The 13th Techtextil
was the most successful for his company ever.
Werner Zirnzak, Deputy General Manager of the
Association of the Yarns, Woven Fabrics and Technical Textiles
Industry (Industrieverband Garne - Gewebe - Technische Textilien
e.V. – IVGT), underscored the high degree of satisfaction among
exhibitors with regard to both visitor quality and quantity.
For Petra Arnold, Marketing Manager of Karl
Mayer taking part in the fair represented a signal of strength
to the market and a commitment to the construction of textile
machinery in Germany. “In particular, an air of restrained
confidence was exuded by European visitors to our stand – and
there were lots of them, too!” At last, the
mechanical-engineering companies are noticing a slight but
nevertheless positive change in the number of orders received.
Petra Arnold also confirmed, "customers were visiting our
stand in a mood of quiet optimism and in large numbers,
particularly European ones. For us, taking part in the fair was
a conscious signal of the strength of our market and an avowal
to the German textile machinery industry. The great thing is
that our image/presence has also initiated some concrete
post-fair business."

Joop Pulles, Business Manager, Stahl Europe bv, the
Netherlands: "We did not attend the last two Techtextil
fairs but this year decided to renew our presence in Frankfurt
am Main. The global economic crisis has hit sales very badly and
so we have expanded our marketing activities and saw our
presence here at the fair as a good way of gaining new customers
and renewing our appeal to our existing loyal customer base. And
our concept has paid off. Our expectations were already clearly
exceeded on the first two days of the fair. We held some
extremely interesting discussions, especially with European
trade visitors, particularly those from Germany, Russia and
Spain, as well as with visitors from Saudi Arabia."
Maria Aleixo, Marketing Manager, Hänsel Textil,
said, “We had three very intensive days at their fair with
numerous international visitors. What was particularly
noticeable was the wide user spectrum of our trade visitors from
the car and furniture industries to the construction industry.
Ten years ago, Hänsel Textil, famous for 100 years for fabrics,
wovens, knitwear and non-wovens for clothing, extended the scope
of activities to the technical area. To achieve this, we bundled
the know-how available within the Hänsel Group. These days the
Group offers a unique product line in terms of functionality. At
Techtextil, we have opened the way to new growth areas outside
our core customer business."
The next Techtextil in Frankfurt am Main will take place from
24 to 26 May 2011. The leading international trade fair for
technical textiles and nonwovens will then be accompanied for
the first time by the new leading trade fair for textile and
flexible materials processing, Texprocess (24 - 27 May 2011).
The specialist event, Material Vision for materials in product
development, design, and architecture which was held in parallel
to Techtextil for the first time this year, will again be held
at the same time as Techtextil.
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