| Advanced Textiles
09: Second edition of the European-US Entrepreneur Networking
Event in Brussels, Belgium Building on the success
of the first edition of Advanced Textiles in June 2008, and the
endorsement of the international audience, Industrial Fabrics
Association International (IFAI) and IHOFMANN had decided to
continue with the concept of an annual meeting point for the
technical textiles community in Europe and the US.

A community of 100 industry representatives from the various
application areas of technical textiles from protective clothing
to medical, transportation via architecture. Advanced Textiles
is conceived as a US-European entrepreneur networking event to
foster bilateral and cross-sectoral cooperation, strategic
partnerships and innovation projects and was now a second time
successful to create new business opportunities.
As the headquarters of the European Union, NATO, various
stakeholder institutions and international large-scale
enterprises, Brussels was an ideal platform to invite European
and US entrepreneurs to discuss challenges and bottlenecks of
technical textiles’ innovation in the next five to ten years.
The venue of the conference was the contemporary Hotel Bloom in
central Brussels.
Co-organizer with IFAI is the Germany based agency IHOFMANN,
specialized in technical textiles and building up strategic
alliances. Dr. Isa Hofmann, CEO IHOFMANN: Specialized in
strategic partnerships and business empowerment we wanted to
create a unique event concept: a well balanced blend of exciting
lectures from various application areas combined with immediate
face-to-face talks and networking opportunities in a pleasant
ambiance.
Industry experts strive for fresh inspiration and new
impulses to optimize their business strategies and diversify
their product range. A contemporary business forum should
achieve to open up the personal horizon of the attending
community and initiate the authentic “human touch” during the
event. This is the hallmark we are heading for.

Stephen M. Warner, president of Industrial Fabrics
Association International: “We are very pleased that our concept
finds approval and that Advanced Textiles is on its way to
become a brand. Our goal is to back up our industry by offering
this innovative meeting platform to foster bilateral business
cooperation and valuable knowledge exchange. We are committed to
continue and are currently evaluating date and location for the
upcoming AT 10.”
The conference started April 2 with a future oriented
innovation session that zoomed in on the challenges and
bottlenecks of launching smart textiles on the market.
Successful and experienced industry and research experts
introduced the audience to new and currently approved
technologies for various applications in that field ready for an
interdisciplinary transfer to other areas.
The smart textiles session on the first day chaired by Dr.
Andreas Lymberis, scientific officer micro-nano systems at the
European Commission Information Society Directorate-General was
closed with a panel discussion that tried to evaluate the most
important impediments and bottlenecks to create higher
commercial values in the field of smart textiles. Six experts
from the industry and research shared their know how and ideas
with the audience.
David Lussey, CTO Peratech Ltd., UK, one of the panelists,
anticipated a big potential in the area of human interaction and
the fact that textiles can become a second skin which will
respond to human inputs such as touch, pressure and movements:
“The smart textiles we will interact with may be worn on the
body in the form of clothing or may form part of a seat or bed
or some other textile structure such as those in a car or
aircraft interior.” Peratech owns the leading technical textile
brands of SoftSwitch and Eleksen.
The company was started 1996 to commercialize the so called
Quantum Tunnelling composite, a nano-tech, electro-active
composite that can be put into textiles to make them sensitive
to touch and other stimuli. On Friday, April 3 the conference
covered the following 5 theme sessions with all together 17
lectures:
1. Medical and biomedical applications.
2. Textile membranes and architecture.
3. Safety and protective textiles.
4. Transportation and logistics.
5. Technology solutions and textile surfaces.
Immediate business liaisons on site and promising bilateral
talks led on to exalted comments from the participating
audience.
Alexander Firmian, Sales Manager Transfertex GmbH & Co
Thermodruck KG, Germany, one of the sponsors of AT 09
representing the company with a tabletop exhibit: ”The personal
enrichment I received through the conference was immense, an
extremely interesting program and fascinating people from Europe
and the US. This conference really broadens your intellectual
horizon and that’s what we all need to achieve a competitive
edge in our business. We at Transfertex are ready for new
applications of our rotogravure printing technique. We are
constantly diversifying into new technical areas and we will now
evaluate the technical feasibility for the new application areas
that we have discovered.”
Werner Zirnzak, Deputy Managing Director of the German
association IVGT and Secretary of the ETT CLUB (European
technical textiles club): “The first conference in Berlin was
already excellent, but this second edition of AT 09 in Brussels
was hard to top. The lectures were extremely interesting,
unveiling most recent technologies. I was impressed that the
organizers were able to continue with the same number of
attendees in these difficult economic circumstances. The number
of US entrepreneurs had noticeably increased. Kudos!”
Brussels-based Fedustria, the Belgian association for the
textile, wood and furniture industries was the local partner for
AT 09. Several other associations and government institutions
actively supported the second edition of this conference. Among
them were:
- IVGT, the German association for technical textiles.
- ITMF, the International Textile Manufacturers Federation.
- US Department of Commerce.
- Clubtex, the French Association for the Promotion of
Technical Textiles.
- UIT, Union des Industries Textiles, the French Association
of Textile Industries.
- ACIMIT, the Italian Association for Textile Machinery.
- R2ITH, the French Network of Innovation for Textiles and
Apparel.
The premiere of IFAI’s Advanced Textiles ’08 took place in
Berlin, Germany, 12- 13 June 2008, and gathered an equally
strong US-European business community of 100 attendees from 14
countries.
To learn more about the
Advanced
Textiles ’09, visit
http://www.ifai.com
/Home/AdvancedTextiles09.cfm.
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