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German textile machinery manufacturers play a leading
role in international business with an export averaging
between 80%-90%. China, Taiwan, and Korea are the key
export markets in Asia and show a reasonable growth potential.
In 2002, the output volume in German textile machinery
industry was €3.848 billion; the export amount was
€3.752 billion, accounting for 30% of the total in
the world, which made German became the first textile
machinery export country in the world. Asia is the largest
export market for German textile machinery industry, and
China is the largest export country market, the amount
of which reached €738 million. China continues to
be the largest export market for German textile machinery
industry; therefore, the textile machinery companies in
German pay more attention to China market. China has been
the number one investment country for the German textile
industry for past three years.
Germany is also largest European supplier of textile
technology to the Vietnamese textile industry. Vietnam
was a market with huge potential for the German textile
machinery and accessories industry. German textile machinery
suppliers and manufacturers were seeking to boost sales
of their machinery and accessories to Vietnam. The overall
value of suppliers in 2002 was 60% higher than that of
all other European textile machinery manufacturers. However,
it ranks fourth among textile machinery exporters to Vietnam,
after the Republic of Korea, Taiwan and Japan.
The fast growth of Vietnam's textile industry, increasing
demand for modern machines and technologies among local
textile enterprises, and skilled workers were the major
factors in their consideration of Vietnam as an important
market.
The German manufacturers further improve their worldwide
leading position by value added automation systems and
continuously automated formulation data management. In
August 2003, the German Textile and Fashion Association
(Gesamtverband) signed a cooperation agreement with the
China National Textile Industry Council (CNTIC) and the
Chamber of Commerce for Import and Export of Textiles.
Both countries want to develop closer cooperation on trade
policies concerning the textile and fashion industries.
German textile companies will join forces to showcase
their products as a group at the Cinte Techtextil trade
fair, to be held in Shanghai from September 1 to 3, 2004.
Cinte Techtextil China has grown in status and reputation
as one of Asia's leading trade fair for technical textiles
and non-woven material. The organizers say it has become
an "effective marketing platform" for many European
manufacturers. The German pavilion, consisting of technical
textile and non-woven specialists, will feature the latest
product advancements, and information on processing technology.
Textile and clothing industry
German textile and clothing industry is among the oldest
and consists mainly of SMEs; the sector remains the second
largest manufacturer of consumer articles in the country,
after the food industry. Before the invention of the spinning
machine and the mechanical loom, the production of textiles
and clothing was a labour-intensive process. Weaving and
spinning mills were among the first economic activities
to use industrial processing technologies to meet the
demands of the growing population. During the 1980s, over-capacities
were reduced by employment cuts. Before that time, the
transformation to capital intensive production was largely
achieved in almost all product groups.
With the stagnation of large-scale demand for domestic
textiles and clothes in the 1970s and 1980s, problems
arose. Exports could not be increased further as a result
of the high costs. Demand remains for selected and specialized
product groups. While textile producers are influenced
by the performance of their industrial customers and fluctuations
in resource demand, the clothing industry is highly dependent
on final demand.
Global competition was one of the biggest threats. Textiles
and clothing were the first industries to internationalize
production. Due to the decisive import growth, many German
producers were forced out of the markets. Today, both
industries have declined in importance in terms of
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the number of employees and firms. As a result,
almost all German producers have established branch
plants in Eastern Europe or in emerging markets
like Asia and invest little at home.
Nevertheless, German firms try to stick to their
home location as long as possible because the label
'Made in Germany' provides a
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competitive advantage for it is thought to represent
quality. High domestic production costs also instigated
successful survival strategies, such as the production
of highly specialized and design-intensive rather than
mass products. Also, firms diversified by producing several
product groups and using flexible technologies.
High specialization, flexible adaptation to the markets,
product innovations and the use of automation were strategies
that enabled this industry to survive. Outputs have decreased
dramatically since 1990. Despite closures of many textile
firms, Germany is still an important location of the textile
industry.
At present production and processing of resources is
often carried out by suppliers from Asia or Eastern Europe
and by branch plants in such countries. This is much cheaper
than producing in Germany. Many firms acquire ready-made
garments or materials and finish them in Germany. High-value
production, technology-intensive refining processes, design
and the automated production of specialized textiles are
still carried out in Germany to some extent. Firms that
still produce standardized products with low value-added
will have difficulties adjusting to market changes and
maintaining competitiveness.
In 2002, 1,125 companies were actively participating
in textile production and 615 businesses in garment production.
These businesses are mostly small and too sub-divided
to be competitive on the world market. About 42% of these
businesses are of a 20-49 employees with sale volume of
EUR 1,500 million.
German textile and clothing exporters are cautiously
optimistic as a result of 60% export quota increase in
1999, which lifted Germany to the world's 6th largest
textile exporter after China, Hong Kong, South Korea,
Italy and Taiwan. Export of textile and clothing from
Germany decreased from US$ 21,915 million in 1990 to US$
17,220 million in 2002.
Major export markets are Europe and, to a lesser degree,
the U.S., Hong Kong, Taiwan and Japan. Although the textile
and clothing industries are not among the German core
industries they are one of the world's major in- and exporters.
Some of the former producers, though, remained as small
trading companies.
Germany's textile trade deficit remains huge due to growing
imports from Eastern Europe and Asia. Only the US imports
more clothes than Germany. However, import of textiles
and clothing into Germany decreased from US $ 37,029 million
in 1995 to US $ 31,250 million in 2002. Export and import
of textiles and clothing into Germany is given in Table-1.
German textile and clothing industry should benefit from
the potential opening up of vast markets in developing
countries where economic and social development will also
fuel consumer demand for textile products and clothing.
Despite persistence of structural rigidities in the labour
market and extensive government regulation, the economy
remains strong and internationally competitive. Although
production costs are very high, Germany is still an export
powerhouse. Germany competes successfully in highly engineered,
quality products backed by excellent service. German firms
are also successful in textile machinery and high-tech
electronic goods.
Trade with Pakistan
Germany is third biggest industrial country of the
world and occupies an important place in global trade
and finance. The development pace of the country can
be gauged from the fact the per capita income has
doubled in the 31 years, thereby creating demands
for goods which the developing countries can export
and earn precious foreign exchange. Germany is among
11 countries of the fifteen EU members, which joined
the Euro Zone on Ist January |
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1999. Being the largest in size in Europe after Russia,
the country is well poised to attract countries like Pakistan
who are deficient in forex reserves and want to build
economy on strong footing.
At present Germany is one of the most important trading
partners of Pakistan. Despite some fluctuations, bilateral
foreign trade has developed well. It is the 4th largest
importer of Pakistani products and the 7th largest supplier
of goods to Pakistan. Trade between Pakistan and Germany
is conducted in freely convertible currency in terms of
the Trade Agreement signed in 1957. The total trade volume
was over US$ 1,142 million between the two countries during
the year 2002-2003.
Germany is a good market for Pakistani textile products
specially readymade garments, bed wear and knitwear. The
main items of exports included cotton fabrics, towels,
synthetic textiles, cotton yarn, carpets, bed wear, cotton
bags and other made-ups textiles. Besides textile and
clothing articles Germany also imports a variety of other
products from Pakistan, like sports goods, leather, surgical
instruments and footwear.
Export of textile and other items from Pakistan to Germany
increased from US $495 million in 2000-2001 to US $580
million in 2002-2003. Export of textile and other items
from Pakistan to Germany is given in Table-2.
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The government continues to improve and rationalise
its import policy with a view to allowing liberal
imports of industrial raw materials, capital goods
and essential consumer goods. These included machinery,
chemicals and other raw materials. Imports from
Germany increased from US$ 383 million in 2000-2001
to US$ 562 million in 2002-2003. In terms of rupee
import of textile machinery from Germany to Pakistan
during the year 2002-2003 is given in Table-3.
Pakistan is a "priority partner" of the
German development cooperation. Development cooperation
is a main focus of the bilateral relations between
Germany and Pakistan. Every year, the governments
of Pakistan and Germany consult and negotiate bilaterally
in order to identify concrete programmes and projects
in three main areas of sectoral intervention. Currently,
German activities are being concentrated in Northern
Punjab, NWFP and the Northern Areas.
Germany's assistance has tremendously helped Pakistan
to steadily increase its exports to Europe in the
past several years and to capture a share of German
market for many of its products. The prospects of
expansion in trade overall economic relationship
between Pakistan and Germany are pretty bright.
Pakistani exporters have the scope to explore the
potential for the export of textile products, carpets
and rugs,
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leather garments, etc. in the Eastern part of Germany. It
is hoped that there will be a further expansion in the years
to come as a result of bilateral negotiations, visits of
trade delegations on collective and individual basis and
participation in international fairs in Germany. |