Pakistan Textile Journal

China in global textile and clothing market
A real model for Pakistan

by
Dr. Faheem Uddin,
Textile Engineering Department, NED University of Engineering & Technology, Karachi

The time when largest and greatest of production activities in the areas of Textile were assumed to be in North America or West Europe is changing since the emergence of China as an industrialised nation. Referring to the figures of World Trade Organisation (WTO) China was the fifth largest merchandise exporter, with US $ 325.6 billion, in 2002. A Chinese public source states for China to become the world's fourth largest trading nation this year, following USA, Japan and Germany. The production and delivery performance in quality, quantity, price, proficiency and competency are appearing at the level of acceptance in the variety of textile and clothing products. The share retained by the developing countries in the international market of textile and clothing trade prior to Jan 1, 2005, will not be in the same position in future. The less competitive exporters are likely to lose the market, or at least, a reduction in export, provided they are not the preferential exporter through any other agreement. Identification, addressing and overcoming the weaknesses in trading, technology, quality, marketing and management should be addressed prior to 2005, and strengthening the business relationship with the major international buyers.

The commodity type cotton apparel market is expected to be dominated by the large producers. The current growth in the textile and clothing export of China is significant and the European Apparel and Textile Organisation considers that China will take over a growing number of developing countries if the growth rate in import from China continues.

The high number and low cost labour power, domestic policies, technological growth in manufacturing and processing capacities, working for improved standards, encouragement to research and innovation, market control, management initiatives, exploring and meeting the opportunities are continuously helping the Chinese exports to dominate markets of Europe, America and Canada. The textile and clothing exporters from India and Pakistan are from the main afectees in Asia as a result of the growth of China. However, factors like the shares taken from others, competing in the market, setting value chain, product diversity, exploring the market, domestic policies, trade structural reforms may safeguard the position of Pakistan and India in competition with China.

China generally has shown the highest predicted growth. Considering the capability of China for higher utilization of several quotas, and the important production capacities, the estimated rise is 150% in the over all export of textile and clothing export. This is about half of the world market in post Jan 1, 2005. This estimation is supported by the evolution of Chinese imports into European Union (EU) in 2002 (under product the 3rd Stage of ATC). In 2002, within the specified product categories of ATC, there is an increase of 53% by value, and 164% by volume.

However, there is a reduction of 42% in unit prices with only one exception; the European Union imports from all other countries is almost reducing, therefore the question of looking for competing countries is insignificant.

The appearance of China on the scene of Global Textile and Clothing Market is not sudden or by chance, it has a long history of top executive drives reflected by the measures at public and private sector levels. The plants working in these sectors are effectively contributing in country export. For example, the garment plants owned by state and private sector with associated production share are shown in Table 1.

Chinese investment in the textile processing and manufacturing machinery indicates the aggressive rise of China in textile and clothing market.

France is the 5th largest exporter of textile machinery in the world. The excellence of French machines is reflected by export to several developed countries, that are already major manufacturers, including Germany, Italy, USA, Spain, UK and Japan. However, China and Hong Kong provide the largest market (more than 100 million) for French Textile machinery.
The German textile machinery export in 2002 has shown an increase of 5% over the previous year. China has provided no.1 market for the German textile machines. It is believed that Chinese Textile industry invests considerable means and money in expansion and change. This trend provides continuous improvement in the product quality alongwith the technological advantage to the Chinese industry. This results in the controlled and an expanding market share of textile and clothing product by the suppliers of China.

In Italy there are 350 companies producing textile machines. The companies are geared to adapt ever changing market conditions that enable them to become leader in textile machines production. These machines are known for the value of production and technological quality. All these advantages linked with Italian machine technology are manipulated in China, a major consumer of these machines. The turnover, in 2002, in the Chinese market was worth of US $422 million for the Italian machines. However, the other significant Asian players Korea, Pakistan, Indonesia and Iran are the followers of China.

Quality should compensate for the price, this is placing the changing quality demand on priority. It is another indicator of Chinese textile industry to strive for meeting the market demands. This idea is guiding the Chinese industry to invest and upgrade the production technology. A recent textile market survey from Stork Prints, the world market leader of rotary screen printing technology, reports over 80% of Chinese respondents consider the changing quality demand as the most important development in Chinese textile printing business. Once again, the Chinese market offers the largest consumption in Asia to Dutch machine producers. Stork Prints, Vald. Henriksen (manufacturer of atmospheric and high temperature Jiggers), and Vanwyk (manufacturer of automated dispensing system), all consider the China as expanding and principal market for their products. Vald. Henriksen expect to see a rise from 40% to 75%, and Vanwyk from 10% to 50% in their total turnover based on the growth of Chinese textile industry. All this high quality Dutch technology will add to an already growing textile and clothing business of China.

For the production of quality textiles, the Chinese industry seems to continue to rely on the European manufacturers. However the domestic policies coupled with the market demands and an unlimited number of work force are already the prime attractions to locate their production units in China. The year 2002 has shown an increase in sale volume both for the local and foreign machine manufacturer in China.

Most of the national machine manufacturers, are state-run and mainly located in Jiangsu and Zhejiang. Over 70% output of national textile machinery comes from five major state run plants located in the two provinces. Privately owned and foreign funded plants are increasingly capturing the market in competition with the state-run plants. The output variety of textile machines and accessories of China can be rated as outstanding. The five biggest textile goods exporting provinces and their production shares are shown in Table 2.

A significant impact of the growth of Chinese textile sector is on the textile import of USA. The volume of textile products in USA market appears huge and diversed with opportunities for the textile products producing countries. One important segment of this market is knitted and woven apparel. The apparel market contains 57.3% woven and 42.7% knitted products. The variety of knitted and woven apparel is shown in Table 3.

The share of Asian Suppliers in US import market increased from 52.3% in 2002 to 55.3% in 2003. Two third of it came from the increased Chinese supplies. However, the increased Chinese supplies do not necessarily mean an excessive presence in US market. This is evident by the export decline from 32.2% of the total to 28.8% of NAFTA and CBI countries, with Mexico facing two-third of the decline.

How does the increase in Chinese textile export to US Market is happening? This is something argued between Chinese Textile Industry Association and American Textile Manufacturer's Institute (ATMI).

An explanation for the rise of the Chinese textile exports to US Market is the displacement of products of other countries. For example, the drop of US imports from Thailand (53.1 %), and Philippines (49.3%) in the first six months of last year (2002) is seen as the 12.2% up of textile luggage import from China by US Market. In addition the US import is limited to five categories, and there are few makers of the products, in US, for these categories. Therefore no disruption is induced by the Chinese products to the US manufacturing industries. However, such explanation has been challenged by ATMI. A massive surge is anticipated by American Textile Industry for Chinese exports to US. US Textile, Fibre and apparel Industry and its nearly one million workers are on struggle for life or death, stated by the ATMI. The result of such observations by the representatives of US Textile Industry has caused curbing measures by US Government for controlling and limiting the Chinese Textile exports to USA.

The choice of US foreign traders, sales people and consumers coupled with the enhanced competitiveness of Chinese textile products, are the main factors that dominate the in five categories (knitted fabrics, brassieres, gloves, nightwear and textile luggage).

The main importing regions of Chinese garments are quota countries, non-quota countries, Asia, North America and latin America, and the major importing countries are Japan (27.7 %), Hong Kong (18.9 %), USA (10.5 %), Korea (5.1 %) and Australia (3.3 %).

The rise in the export of finished textile and clothing products has caused an expanded consumption of chemicals. This would result in an increased chemical industry in China as projected in five year plan. The 10th five year plan for the PR of China, estimated that China's chemical industry would increase at an annual rate of 6-7%. In 2002, China imported 47 % more inorganic raw materials, and 19% more organic raw materials than in 2001.

The growth of textile trade (excluding clothing and accessories) of China at the Global scene is significantly reflected with all the main importing countries between 2002-2003. The relevant percentage rise and capital volume (US $ million) are shown in Table 4.

The figure pertaining to the Chinese growth appearing at the global industrial trade and service scene since the last one decade, are the result of measures and reforms, both at private and public level, over the period of several past decades. Most importantly these are geared by continuous drive and will power. There are several areas in the field of textile and clothing industry and trade of China that can be taken as model for developing countries.

There are several guidelines that can be drawn from the growth of Chinese textile industry, its competitiveness and volume of export for the textile sector of Pakistan. These include the following:

· Performance oriented infra-structure in public and private sectors
· Domestic policies
· Facilities, encouragement and security to foreign investment
· Low-cost labour force
· Skilled manpower
· Efficiency of manufacturing Plants
· Public Initiatives and reforms
· Investment in research, training and innovation
· Development of industrial Zones / Cities/complexes
· Drive for the technologically competitive industries
· Partnership and ventures with reknown companies for research, manufacturing, training etc.
· Advanced academic programmes in most desired areas of science, technology and engineering.

However, the incentives, amenities, regulatory and controlling public measures, and conducive work environment etc., created in China for setting-up industrial zone, attracting foreign investors and manufacturers, investment in high-tech and improved production machines and technology are all the factors to play a model role in vitalizing the textile sector of Pakistan. Learning from the experience of others has several advantages, including less cost and effort consumption.

References:

1. Textile Asia, June 2003, Ps 13-15, 23-33, 64-70.
2. The Daily Dawn, Karachi, Sunday, December 07, 2003. P-10.
3. Ian Holme, International Dyer, August 2003, P-28.
4. International Dyer, August 2003, P-4.
5. International Textile Bulletin, May 2/2003 P-8

Comments on the growth of Chinese Textile and Clothing Sector

Giant in the Eyes of Giants
· “Many observers think that after 2005 China will rapidly increase its share in global garment exports to around 50 %”.
Jan Coene, President of Symatex (the Belgian Machinery Manufacturer's Association).
· Trading area No. 1 for German Companies in all branches is the PR of China. This shows very clearly that the Chinese Textile Industry not only extends its capacities by new machines but invests considerable means in expansion and change.
H. Trutzschler, President of the Textile Machinery Association within VDMA.
· Whereas the "old" American and European markets are still suffering from the worldwide economic slowdown, the positive impact from Asian markets remains buoyant, most significantly from China. No doubt China is the most important market in the Asian region and it is still on an impressive upward trend.
Lukas Sigrist, Secretary General of SWISSMEM Textile Machinery Division.
· China is still the reference point for the Italian textile machinery industry. In 2002, there was further increase in Sales of Italian machinery in the Chinese market.
Alberto M. Sacctii, President ACIMIT (the Italian Association of Textile Machinery Producers).
· Nevertheless, Dutch machine manufacturers can see positive trends too. These include China's entry into World Trade Organisation.
Ubbo Ubbens, Secretary General of GTM (Group Textile Machinery, the Netherlands).
· Comparing the UK industry's performance in 2002 with the previous year, gives a more realistic impression. However, here China is the real star, with a massive leap of 90 % in its investment in British Textile Machinery, making it No. 1 export market.
Geoff Hemingway, Chairman, British Textile Machinery Association (BTMA).
· Looking at today's market, we see Chinese Textile Printers are doing a fabulous job.
Arvind Manneke, President of Stork Prints
China - Top cotton buyer in the future

China will be the world's largest cotton buyers; the United States will be the world's largest seller. According to Cotton Incorporated, some 455,000 tonnes of the estimated 830,000 tonnes China is expected to import, will come from the United States.

With U.S cotton consumption now down to 6 million bales and as the global industry re-orients itself; there will be significant problems for cotton and the man-made fibre industry as well.
Cotton subsidies were clearly the major issue for both developing and developed countries. Brazil took the lead and demanded reductions in U.S and European Union subsidies at the recent global trade talks. Some developing countries now fear that developed countries will try to retaliate by using textile quotas. In recent negotiations in Cancun United States implies that any reductions in cotton subsidies if any would be counter-balanced by the reductions in textile tariffs by developing countries. It is likely that the United States will use the textile quota safeguard in some measure to address criticism of its textile

policies as EU has already done in case of anti-dumpling duty on Bed sheets. The increase in over-capacity for textiles, as well as the cotton trade has resulted in job losses and mill closures in the United States and Europe.

Pakistan has sent a letter to the WTO for a written re-affirmation of the end of bilateral textile quotas beginning in 2005 as called for in the Agreement on Textiles and Clothing (ATC). Agreement upon reduction in cotton subsidies by the United States would be balanced by corresponding reduction in textile tariffs by developing countries.