July 2008

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ITMA ASIA +CITME Preview II 

 
Green and sustainable solutions for the textile industry
 

As one of a leading global players, Huntsman Textile Effects is Living Sustainability by conserving resources in textiles. They will be underlining the stated mission by demonstrating Huntsman’s innovative solutions to help conserve the world’s resources in textile production and care. Huntsman Textile Effects will be exhibiting at Hall E1, Booth B 12.

At the fair the visitor will be able to experience the following:

SMART Processes which help,  reduce water and energy,  reduce aqueous waste and off-gases  improve process efficiency, reduce exposure to hazardous chemicals.

Innovative Effects which,  reduce the amount of energy required in the care of garments, keep clothes fresher without washing, keep garments looking new for longer, minimize the need to iron, protect from the sun’s harmful UVA and UVB rays leave the wearer dry and comfortable.

These sustainable solutions are based on a solid foundation encompassing all aspects of Product Stewardship; an integrated business process for identifying, managing and minimizing the environmental, health and safety (EHS) at every stage of a product’s life cycle.

The sweet smell of success - Freshness on demand from Huntsman Textile Effects

Huntsman Textile Effects launches INVASAN® RCD, the latest effect to qualify for the High IQ® freshness label. Textiles treated with INVASAN RCD look and smell fresh regardless of whether they are active wear, casual wear, intimate apparel or even home textiles. This advanced technology is sugar derived making it completely natural and safe for use.

The secret lies in small capsules which are bonded to cotton during fabric processing and get charged with the scent from the detergent or the fabric softener during laundering. As moisture and temperature increases during wear these scents are slowly released providing the wearer with a lasting, freshly laundered scent. And it does not end with the first wash, but continues after each home laundering. INVASAN® RCD technology qualifies for the High IQ® freshness label – Huntsman‘s global brand for communicating intelligent effects for textiles.

 

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