Pakistan has potential to raise its global apparel market share

Pakistan has a tremendous potential to increase its market share in the international apparel market despite the competition from her neighbours, said Matthias Theis, Director Igedo Fashion Fairs of Germany at presentation on Global Fashion.

He said that Pakistan needs to improve its image and marketing techniques by using the right marketing tools, which would help the Pakistan apparel manufacturers to attain a much higher price than what they are getting at the moment.

Jamil A. Naz, Director and Liaison Officer of Igedo Company in Pakistan said Pakistani companies are successfully exhibiting at the global fashion section for the last few years. However due to high input costs the number of participating companies from Pakistan has declined. Pakistan Readymade Garments Manufacturers and Exporter Association (PRGMEA) former Chairman Ijaz A Khokar pointed out that there was no point in participating in such fairs, since prevailing power and energy crisis in the country would prevent them from meeting the orders placed by the international clients.