Textile auxiliary ranges of Boehme & DyStar being combined

Following DyStar’s acquisition of Boehme last year, Boehme's auxiliaries business in Germany is to be integrated into DyStar on October 1, 2007 as planned. This includes combining the product ranges to create a broader textile auxiliaries offering which will be marketed using the present DyStar trade names.

In future, all pretreatment and dyeing auxiliaries will be grouped under the Sera brand name, products for effect finishes and technical textiles will be marketed as Evo and garment finishing products will be sold under the Lava brand.

The present Boehme products will be renamed accordingly. Customers will be notified individually to make sure the changeover takes place as smoothly as possible. Moreover, for a transition period old names will be shown in parallel to new branding.

As Dr. Peter Roschger, who is responsible for the textile auxiliaries business at DyStar, stresses: “Customers can be sure that they will receive the same high-quality products and advisory services after integration. The aim is to build up our auxiliaries business via our global sales platform and to develop and commercialise textile solutions that benefit our customers.”

Extending the range of auxiliaries is an important step in the repositioning of DyStar as a supplier of textile solutions for the entire production chain. The company markets products and services to translate designers’ ideas into finished textiles and helps reduce costs, assure quality andshorten time-to-market.